FN
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Cover
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Editor's letter
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Face-to-face: Daksh Gupta, Marshall Motor Holdings
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'Don't revert to old ways' Facebook tells dealers
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'I'll be back.' Buyers lost due to COVID plan return
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Quality technology builds trust with online buyers
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Importance of protecting dealers' online reputation
08
'Suppress wasted marketing'
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'Leave humans to the most valuable interactions'
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Playing new 'trump cards' in the age of COVID
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'Act digital - think local'
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Peter Vardy: DIY customers are the most profitable
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'Too much emphasis on tech, not enough on leadership'
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'OEMs need to make their minds up'
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Collaboration increases - even with competitors
16
High visibility dealerships 'no longer make sense'
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Digital transformation: Ending the paperchase
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'You give good service. Make it clear to your customers'
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Dealers must 'level playing field' with SMR independents
20
'Pain' continues post-Brexit