Face-to-face: Daksh Gupta, Marshall Motor Holdings
'Don't revert to old ways' Facebook tells dealers
'I'll be back.' Buyers lost due to COVID plan return
Quality technology builds trust with online buyers
Importance of protecting dealers' online reputation
'Suppress wasted marketing'
'Leave humans to the most valuable interactions'
Playing new 'trump cards' in the age of COVID
'Act digital - think local'
Peter Vardy: DIY customers are the most profitable
'Too much emphasis on tech, not enough on leadership'
'OEMs need to make their minds up'
Collaboration increases - even with competitors
High visibility dealerships 'no longer make sense'
Digital transformation: Ending the paperchase
'You give good service. Make it clear to your customers'
Dealers must 'level playing field' with SMR independents
'Pain' continues post-Brexit